Social Web sites face transparency questions (AP)

By admin, 23-03-2009

Jeremy Stoppelman, CEO of Yelp.com, a business and consumer review website, pose during a visit to New York, Tuesday Feb. 24, 2009. Yelp.com, based in San Francisco, relies on users to create its content with reviews of everything from A to Z. (AP Photo/Bebeto Matthews)AP - Yelp.com prides itself on being a site where people can write reviews about pretty much anything and connect with similarly critical peers. Yet as the site grows, some of the businesses scrutinized on Yelp are turning the tables and griping about the company itself.



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